Building Relationships on Social Media
Do you remember the last conversation you had about Instagram? Was it a good one (aka, were you happy to chat about it)? If you weren’t, I don’t blame you. More often than not, frustration is what comes to mind when Instagram comes up. Yes, the algorithm has changed and it may seem unfair, but rather than bemoan the changes, wouldn’t it be better to make the best of it? Thought so.
Social media is a social network
So, how can you start to make the best of it and still grow your business? Well, to start, the algorithm is not to blame for a slow in your growth or engagement. It just changes the way you have to go about it. Our following is constantly growing and building and I genuinely believe that it continues to grow, because I nurture it. Social media, at its core, is a social network, so it should be utilized as such. So many people now are focused on the numbers (i.e. how many followers they have). This isn’t nearly as important as your engagement rate (the number of likes and comments relative to your following). By engaging with your followers or the people you are following, you are cultivating relationships, so they are most likely going to reciprocate. If you like and comment on their post, they will probably go over to your page and do the same. This is in a sense is networking, as you are working on building relationships with companies and brands you would want to interact with anyway.
Focus on people, not the numbers
It’s time to worry less about the numbers and more about using social media as the way it was intended: to network and work with others. Just last week, I had brunch with a pretty amazing woman who I had connected with via Instagram. We bonded over the fact that we both lived in Las Vegas for an extended period of time (me 17 years and her 13 years), and at the end of brunch, we both knew that we had become friends. Social media is a wonderful platform to network, find collaborators, and maybe even some other people that you can become friends with. It’s a good idea to focus on social media as a business, but don’t get sucked into the number game and became fixated on growing solely with building others up as well.
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