Super Easy Ways to Find People You Want To Work With On Instagram

 In Tips & Tricks

A little bit ago we did a post about networking using social media and really focusing on engaging with others in a social manner.  You know, using the social platform in a social manner (i.e. liking, commenting, using DM’s, etc.), and being genuine in these efforts. It is not all about the numbers, rather the engagement you have and being authentic to yourself and your brand. A high follower count seems great, but that’s a vanity metric, especially on Instagram. If you have high numbers, but not a genuine following (or profit), does it really benefit you other than your ego? Didn’t think so.

So the next step in being social on social media? Finding your tribe, other creatives and connecting with the people who genuinely love you and your brand. There are a few ways you can do this.

Explore

The first way you can potentially find people you want to connect with and work with is using the explore option. On Instagram, this is a great way to peruse the field if you will and see what’s out there. The caveat? It’s a lot of time. Yes the algorithm on Instagram presents accounts and posts that are similar to ones you have liked in the past, but that doesn’t necessarily mean it is what you are looking for in the present.

Instagram

Similar Accounts

You know after you follow a new Instagram account, a drop-down menu appears with other suggestions? This is another great tool for finding people/brands to connect with, as you already know they are related to the account you just followed. For example, following a food blogger, typically presents you with other food bloggers with similar styles. This can be used for business as well. I use it all the time when researching other vendors to work with. Plus, their style is usually similar as well, which takes a lot of guesswork out of the equation.

Instagram

 

 

Tagged Vendors

This is something I look at when I see a vendor that has recently posted about an event or wedding. If they didn’t list the other vendors in the caption, tap the photo to see who is tagged. If you loved the work in the photo, then for sure check out who did it and maybe they are someone you can work with as well. It’s simple and is really what the purpose of tagging is for.

Instagram

 

Hashtags

My favorite method of searching is hashtags. Why? Because you can get really specific to find what you want. For example, when I am looking for luxury event planners I can search #luxuryplanner or #luxuryweddingplanner and rather than getting a million plus posts, I will probably generate around 30k. That number is way more manageable and useful to me than anything larger. A similar example is searching for makeup artists in San Diego. I use the hashtag #sandiegomua or #sandiegomakeupartist and it is niche enough that I have a pool I can work from, not trying to swim through #mua.

I always plan to think smarter, not harder, especially with Instagram, since it so saturated. Your time is valuable, so come up with a plan to implement one of these strategies every day to find new connections.

*Tip: I typically allot 20 minutes in the morning and 20 minutes in the evening to dedicate to implementing one of these techniques. Planning for this time ensures that I do it and also don’t get sucked into the social media void for 3+ hours. 

Let me know what techniques you use and let’s actually walk the walk (aka connect on Instagram)!

Elwynn + Cass

xo,

Katelyn

Co-Founder



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Showing 15 comments
  • Charissa
    Reply

    Love this post! You are totally right. What’s the point in having a huge following if they are not genuine? This is a great reminder to connect and make time to network through social media. ❤️?

  • Ana Abraham
    Reply

    “Think smarter, not harder” well said friend! Hashtags and tags are so resourceful when used the right way!

    • Katelyn McCullough
      Reply

      Exactly! Plus, there really isn’t enough time in the day to constantly be on social media, nor should you. Just about having systems in place! xo

  • Christine
    Reply

    These are such great ideas!! I need up up my hashtag game!

    • Katelyn McCullough
      Reply

      Thank you! So easy to do that too! Just pick one, and go through it for 20 minutes a day and that’s a great start!

  • Angela
    Reply

    Preach! I so appreciate genuine comments and personally need to work on making my interactions on social media ones of value and substance. This post has been a great reminder for that.

    • Katelyn McCullough
      Reply

      Oh I am so glad! Yes exactly, it’s just about being authentic in your connections. Quality over quantity. xo

  • Alina Mendoza
    Reply

    Great tips! I like the idea of scheduling time in the morning and evening to do this!

    • Katelyn McCullough
      Reply

      Thank you! It has made my life so much easier and less stressful with the system in place! xo

  • Erica
    Reply

    I always enjoy reading your blog posts! Thank you for sharing this!

    • Katelyn McCullough
      Reply

      Thanks babe! xo

  • Kayla Illies
    Reply

    Great great great tips Katelyn!!!! Thanks for sharing! I too need to set up a set time like this to do it, I too often get sucked into the “void”. Eek!

    • Katelyn McCullough
      Reply

      Oh it’s so easy to do too! Yeah the 20 minute mark morning and evening is great, since I stop after the 20 minutes goes by. So much better for my sanity too! xo

  • Ligaya
    Reply

    Using Instagram’s profile suggestions and scoping out tagged accounts is a smart and efficient filter for researching collaboration opportunities. Your tip for scheduling time to do this is important too, otherwise I agree, it is all too easy to go down the Instagram rabbit-hole!

    • Katelyn McCullough
      Reply

      Totally, and then you don’t know where you have ended up or how you got there! I have found so many good connections by just focusing on a few accounts and who is attached to them. xo

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