Super Easy Ways to Find People You Want To Work With On Instagram
A little bit ago we did a post about networking using social media and really focusing on engaging with others in a social manner. You know, using the social platform in a social manner (i.e. liking, commenting, using DM’s, etc.), and being genuine in these efforts. It is not all about the numbers, rather the engagement you have and being authentic to yourself and your brand. A high follower count seems great, but that’s a vanity metric, especially on Instagram. If you have high numbers, but not a genuine following (or profit), does it really benefit you other than your ego? Didn’t think so.
So the next step in being social on social media? Finding your tribe, other creatives and connecting with the people who genuinely love you and your brand. There are a few ways you can do this.
The first way you can potentially find people you want to connect with and work with is using the explore option. On Instagram, this is a great way to peruse the field if you will and see what’s out there. The caveat? It’s a lot of time. Yes the algorithm on Instagram presents accounts and posts that are similar to ones you have liked in the past, but that doesn’t necessarily mean it is what you are looking for in the present.
You know after you follow a new Instagram account, a drop-down menu appears with other suggestions? This is another great tool for finding people/brands to connect with, as you already know they are related to the account you just followed. For example, following a food blogger, typically presents you with other food bloggers with similar styles. This can be used for business as well. I use it all the time when researching other vendors to work with. Plus, their style is usually similar as well, which takes a lot of guesswork out of the equation.
This is something I look at when I see a vendor that has recently posted about an event or wedding. If they didn’t list the other vendors in the caption, tap the photo to see who is tagged. If you loved the work in the photo, then for sure check out who did it and maybe they are someone you can work with as well. It’s simple and is really what the purpose of tagging is for.
My favorite method of searching is hashtags. Why? Because you can get really specific to find what you want. For example, when I am looking for luxury event planners I can search #luxuryplanner or #luxuryweddingplanner and rather than getting a million plus posts, I will probably generate around 30k. That number is way more manageable and useful to me than anything larger. A similar example is searching for makeup artists in San Diego. I use the hashtag #sandiegomua or #sandiegomakeupartist and it is niche enough that I have a pool I can work from, not trying to swim through #mua.
I always plan to think smarter, not harder, especially with Instagram, since it so saturated. Your time is valuable, so come up with a plan to implement one of these strategies every day to find new connections.
*Tip: I typically allot 20 minutes in the morning and 20 minutes in the evening to dedicate to implementing one of these techniques. Planning for this time ensures that I do it and also don’t get sucked into the social media void for 3+ hours.
Let me know what techniques you use and let’s actually walk the walk (aka connect on Instagram)!